A credible business relies on building solid pillars around three simple questions. Why will customers buy? Will it work? How do we deliver/pull it off?

Business credibility comes from completeness in having three pillars, not brilliance in one.

Founder Goals are not business goals. Founder goals are much longer term than an involvement in a business and include non-financial objectives.

This means that if Founders don’t take the time to understand how this particular business opportunity contributes to their goals, they may be selecting the wrong style of business to build!

We explore the styles of business available to realise a business opportunity and tips for founders to pick the best fit for them.

Pivots prove you’ve wasted your time and money.

Not a criticism. Fact.

Startups often have to pivot to save themselves, or alternatively to take advantage of higher growth/lower risk/insert your metric. That’s a good thing.

But it raises the question - Why didn’t you start with the pivot path in the first place?

SAFE is the founder preferred form of inward investment, when it is a “genuine” SAFE. But what if it isn’t? If there’s a valuation, or if the investor is asking for rights, it’s not a SAFE.

Pitching visions and founder goals to investors is a waste of your and their time. Commercial investors don’t invest in visions, they invest in businesses.
Innovators and founders are likely to face a choice - read on for tips on what the choice is and tips/tricks to help you make it.

Bridging the Canyon of Death for WA Innovators!

How LaunchFocus is building the bridge between WA innovation and Seed/Series A innovators.

The first steps West Australian innovators should take before deciding to convert their idea to a business.

Starting a new business in Western Australia? Here’s some WA specific facts you need to know!

The Network you have today probably doesn’t have the reach to help you and your startup tomorrow. In this article we look at the need to expand your network as the complexity of your startup increases and some tips to achieve that.

As much as it shouldn’t be this way, WHO you know can be the difference between success and failure. Look at the power of a Network (of Networks)!

Founders! If you’re new to financing terms, it’s important to have at least an overview of what they mean. Here’s some key terms to get you started. Actually, there’s quite a lot of them!

Intellectual Property is a critical element of many Startups, representing the bulk of the value. What should Startups do about their IP? Read on for key considerations about protection, benefits and caveats!

The first InvestInWA event was held late September - essentially a reverse pitch with investor platforms, accelerators and incubators available for Startups to question! Was it a useful event?

Yes it was - read on for why.

Corporate Governance isn’t something that only larger businesses should do. It’s also very relevant for Startups as, when you boil it down, corporate governance is simply a way of documenting what your business does, who makes decisions and how it interacts with key stakeholders.

Founders! Time is a reality and unfortunately it’s often not a friend to startup businesses. Check out this article for our top 4 reasons why time is a potential problem!

Welcome Founders! Having covered the Importance of Focussing your Business, today some tips on how to prioritise your time to actually implement your actions.

Time for Part 4 in the Importance of Focussing your Business series, and probably the topic you’ve been waiting for - Cash!

Our top 3 tips are inside - did we miss anything?

The third in the Importance of Focussing your Business - Aligning Business Performance. Documenting a thought out action plan as part of a Strategic Plan is essential.

In part 2 of the Focussing your Business series, we look at the questions you need to ask to ensure the Founder Goal is clear and why having a clear goal is important!