The Importance of Focussing your Business
Welcome Founders! Today we’re beginning a four-part series where we’ll look at the importance of focussing your business on achieving your goal. This Overview is Part 1.
To start with, let’s highlight a couple of key benefits from clearly focussing your business:
1) It forces you to clearly understand your goal and where you should be spending your time
2) There’s a clear framework to prioritise both your time and that of your team
3) Documenting your goal and actions to achieve it mean that the knowledge currently in your head is now available for other key people to see – critical for effectively and efficiently expanding your team and business.
As Experia Growth is a new startup itself, we thought it would be useful if we ran through the principles that we’re using which, from our experience, provide the right results without wasting our precious time. (There’s a lot of reading you can do on this and a number of programs, methods etc if you have the time or inclination).
Let’s jump in by looking at the three main focus elements, from our perspective:
Now, let’s add another circle to represent the level to which the business is focussed.
Without clearly defining business focus, there’s every chance that some of your cash and your valuable time is being “wasted” on activities that don’t support your goal. Ideally then, we want the focus circle to completely cover all our elements – as shown below.
To finish up, focussing your business is a journey. Consultants and better systems can help, but it comes down to you, the Founder, finding time to continually promote that focus.
To close this article, let’s just recap why focussing the business is worthwhile:
1) It forces you to clearly understand your goal and where you should be spending your time
2) There’s a clear framework to prioritise both your time and that of your team
3) Documenting your goal and actions to achieve it mean that the knowledge currently in your head is now available for other key people to see – critical for effectively and efficiently expanding your team and business.
In the next article “Documenting the Founder Goal” , we’re going to look at the components of defining the Founder Goal. If you have any questions or comments, we’re very happy to hear from you.
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